Kindness

 Today I came across a picture from the UAE, it was a McDonald's order.

There was a card that said "We see you placed the order from a hospital. We hope you're keeping well - this order is on us! From the McDonalds UAE team.

My initial thought was 'Wow!' Kindness in marketing is a very powerful tool.

“DON'T JUDGE EACH DAY BY THE HARVEST YOU REAP BUT BY THE SEEDS THAT YOU PLANT.” is a quote from Robert Louis Stevenson that says it all. Kindness is a seed and by planting that seed you can bring about a viral action that leads to a major harvest, to a revolution.

Take Greta Thunberg for example, she planted the seed of climate change through one act and it led to worldwide change.

In the miracle of Hanukah, we see that even the small and weak are able to beat the powerful and mighty. Even small businesses can become big by doing the right thing.

An example of that is Mobileye Systems in Israel: wanting to do a kindness, they hired a few boys with autism to analyse data. They gave them six months to do the project. A month later, the data came back completed. Dumbfounded, they fact-checked the results with their analysts and found out that the data was correct. They sent more data and again the data returned speedily and again, all correct. They realized that they were on something and hired more people with autism. Two years later, Mobileye was sold in a major multi-million deal to Intel. They sowed a seed and received a bumper harvest.

A little kindness can go a long way, so everyone be kind to one another.

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