PR with rabinical certification

 This past weekend, I was invited on Friday night to my mother's sister's home.

Her husband, my uncle, is a prominent rabbi in the community, a 'Dayan', which is basically a Jewish judge. A Dayan deals with Jewish divorce cases, he is in charge of making sure that food is Kosher in various factories and restaurants in the community and abroad and many other activities.

I was talking with him and he asked what I am doing these days. When I explained to him about marketing and PR, he was fascinated. He had no idea of the importance of PR and marketing. At the end of the meal, we decided that sometime, I will come in and give a presentation to the employees and rabbis at the court where he works.

Why does one need PR?

The idea of PR is commonly thought to be the act of taking a business and making it more well known. That is correct, but the idea of PR is also to bring the bad into the good. We all have bad reviews, everyone has different opinions about items and things, PR is crisis management - taking those bad reviews and turning them into positive thinking.

People think PR can be expensive but one can do their own PR and utilise talents in their own pool to create a positive feed and engagement.

For example, American Eagle jeans created a hashtag for their jeans, so users could upload content to their own social media with the hashtag which American Eagle could then share with their followers. So without paying presenters, they have models, they have content, and they have new followers.

Marketing equals one act of thinking outside the box to utilise content viewing.

It comes from the market, the seller, and customer interaction. The exchange and the thrill of the customer getting value from the product.

Anyone can market themselves and their product. It's the way you create a positive experience that leads to satisfied customers and more customers.

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